Simply Amplify

It would be all too easy to fly into an indignant, leftist rage at the sight of a wan model dressed in luxury shopping bags and splayed out next to garbage cans. But that’s probably the exact reaction W magazine was banking on with its “homeless chic” pictorial. Fashion advertising is increasingly driven by the dialectic between salacious imagery and moral outrage. Something so absurd as the W spread, in which destitution has never looked so glamorous, seems more like a culture jam – an effort to subvert the advertising – than advertising itself.

jam – an effort to subvert the advertising – than advertising itself. But advertising, like a virus, is always evolving. It has appropriated absurdity in an attempt to render itself immune to subversion.Read more at www.adbusters.org