A micro-local news experiment in India that has succeeded
SMSONE is basically a very-local newsletter. Ghate goes to a village and scouts out an unemployed youth—preferably one who’s had jobs as a street vendor or has experience going door-to-door shilling for local politicians. The kid pays Ghate 1000 rupees (or about $20) for the “franchise” rights to be the local reporter for that village. He goes door-to-door singing up 1,000 names, phone numbers and other basic information, then mails the slips to Ghate. Ghate enters it all his databases and all those “subscribers” get a text introducing the kid as their village’s reporter. In India all incoming texts are free so, the subscribers don’t pay anything.
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